Development of price strategies to support brand positioning: strategic issues for marketing policies / Hrinchenko, Y. L., Robul, I. V., Zalubinska, L. M. (2018)
web address of the page http://jnas.nbuv.gov.ua/article/UJRN-0001060184
Economic innovations  Б - 2020 /  Issue (2018, Т. 20, Вип. 4)
Hrinchenko Y. L., Robul I. V., Zalubinska L. M.
Development of price strategies to support brand positioning: strategic issues for marketing policies
Cite:
Hrinchenko, Y. L., Robul, I. V., Zalubinska, L. M. (2018). Development of price strategies to support brand positioning: strategic issues for marketing policies. Economic innovations, 20 (4), 44-54. http://jnas.nbuv.gov.ua/article/UJRN-0001060184 | |
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