The effect of green marketing motivation factors on consumers’ purchase intention through the mediating role of green brand trust to counter greenwashing / Bouriche A., Hamli A., Ali N., Benaissa B. (2024)
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web address of the page http://jnas.nbuv.gov.ua/article/UJRN-0001516419
  Economy of Ukraine  Б - 2020  /     Issue (2024, № 10)

Bouriche A., Hamli A., Ali N., Benaissa B.
The effect of green marketing motivation factors on consumers’ purchase intention through the mediating role of green brand trust to counter greenwashing

Cite:
Bouriche, A., Hamli, A., Ali, N., Benaissa, B. (2024). Economy of Ukraine, 10, 66-91 http://jnas.nbuv.gov.ua/article/UJRN-0001516419

 

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