Social media marketing influence on brand equity and impact on intention to buy in fashion marketing / Robul, Y. V., Hrinchenko, Y. L., Zalubinska, L. M. (2019)
web address of the page http://jnas.nbuv.gov.ua/article/UJRN-0001062034
Economic innovations  Б - 2020 /  Issue (2019, Т. 21, Вип. 1)
Robul Y. V., Hrinchenko Y. L., Zalubinska L. M.
Social media marketing influence on brand equity and impact on intention to buy in fashion marketing
Cite:
Robul, Y. V., Hrinchenko, Y. L., Zalubinska, L. M. (2019). Social media marketing influence on brand equity and impact on intention to buy in fashion marketing. Economic innovations, 21 (1), 146-159. http://jnas.nbuv.gov.ua/article/UJRN-0001062034 | |
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